Cleaning the concience:

This is an example of a piece of collaborative university work where we were tasked with creating an infographic to critically examine the ways in which promotion and branding have shaped social relations and cultural meanings within sport and physical activity.

We decided to focus on the Saudi Arabian Public Investment Fund to examine how they were using sport to promote their nation, also exploring term called Sports washing whereby an entity uses investment into sport in order to re-brand and obfuscate any wrong doing with the aim of providing repetitional benefits.